Kia ➝ Global Website

As part of their new rebrand, we were commissioned to imagine an immersive experience. One that weaves a personalised journey, from purchase through to post-purchase. The site had to be scalable across all languages, with 5 regions having different requirements and features.

Sally Kim, Sophia McDermott, Vanessa Lim, Huang Yizhen, Yooin Choo, SC Wong, Doyeon Lee, Yujin Joung, Keith Tang, Royston Phang, Kayla Chia, Sarah Lew


Working with EY & the Kia team, we defined the user experience, business requirements and created an entirely new design system, based on their new brand premise, “movement that inspires.”

Kia Icons