SKII Future X ➝ The future of retail

With the desire to position themselves as a beauty tech leader, SK-II launched experiential concept stores in Shanghai, Tokyo and Singapore. Customers were able to interact with multiple personalized and immersive experiences to help them get more familiar with the products.

Emil Lanne, Isa Pinheiro


SKII Future X

The Future X experience pushed boundaries of the retail and beauty industries with a hyper-personalized shopping approach. The stores allowed consumers to immerse themselves in the world of SK-II, through AI, facial recognition, skin scans and multiple personalised experiences.

“This is the most fantastic beauty pop-up. I have been to thousands of beauty brand pop-ups, but this is a very bold attempt and SK-II is really leading the beauty trend.”

Director from Elle Magazine China